the history

“You need to go outside of yourself-you need consult no salesman or other authority-to decide which cars, of all cars, are accorded first place in the respect and regard of American motorists…..

The thoughts which you instantly think about Cadillac and La Salle are the spontaneous thoughts of those who seek to express a valuation which can go no higher…

There may be differences of opinion about other good cars-arguments without end when owners get together; but there is no basis for a difference of opinion about a car by Cadillac…..

Now, with prices starting at the lowest point in in thirty progressive years, the unanimity of preferential opinion is more marked than ever…..

For the Royal family of Motordom offers not only the most remarkable motoring value in the world-but the greatest monetary value as well.”

Source provided by original GM advertisement

Nicely preserved older restoration on a fabulous V-12 cadillac